Digital strategy roadmap

Successful projects are the result of a good plan. This is the process where we define your goals, audience, messaging, and more, so your website is built with purpose rather than guesswork.

Let's develop the plan that answers the questions a good website depends on, such as who it’s for, what it needs to do, and how it fits into your marketing.

Strategy workshop

Day One

We sit together and talk through your current site, audience, competitors, goals, and more.

I ask questions. You bring the knowledge of your business.

  • Current website
  • Identify stakeholders
  • Content inventory
  • Target audience
  • Competitive landscape
  • Differentiation and value proposition
  • Features, functionality & pages
  • Legal, accessibility & compliance
  • Marketing integrations
  • Success metrics

Roadmap presentation

Day Two

I turn everything from the workshop into a plan: clear goals, the features and integrations you need, marketing recommendations, and firm build pricing.

We review it together, I revise it based on your feedback, and you get it as a PDF.

  • Target audience map
  • Stakeholder comments
  • Competitive position summary
  • Website objectives
  • User journey map
  • Core messaging
  • Features and integrations
  • Pages and site architecture
  • Content plan for key pages
  • Marketing opportunities
  • Summary proposal

Other important info

Your role

You'll participate in two 90-minute meetings (the strategy workshop and roadmap presentation). During the meetings, you'll answer questions about your business and provide feedback on my research.

Timeline

Typically, a Digital Strategy Roadmap takes 4-5 weeks from start to finish. Depending on everyone's availability to meet, it could be finished in more or less time.

Investment

The price starts at $750. This assumes you already understand your business's positioning, competitors, and target market. The price will be higher if we need to develop this information from scratch.

What happens after we complete the roadmap?

You'll receive a digital copy of the completed Roadmap, which will include a summary proposal and cost range to build the website. While I hope you’ll hire me to build the site, you could build it yourself or hand the Roadmap to another designer or developer.

Get started

If you have questions or are ready to start your Digital Strategy Roadmap, then book a call.

Book a Call